No other product is so closely related to stamps as the
label. A label is nothing more than a piece of paper, to be attached or
glued to something, to mark its owner or shipping address. In the 19th
century suitcase labels were very common. When going to a hotel, the hotel
supplied a gummed luggage label, and the luggage was sent to the hotel.
In the time that sending letters was coming up, the use
of labels on the envelope to indicate the sender and/or receiver grew.
Somewhat later, in the first part of the 20th century, advertising came
up. For this purpose labels were also used, but now to promote products
Nowadays labels are still in use, especially in the
Scandinavian countries. A new development is that many organisations link
a label to their events. Often this label can only be obtained in
combination with an admission ticket, and this makes it a philatelic item.
Lets start now with advertising labels. It is not
necessary to state that there are many different labels. In the years
before 1940 a label with only name and address of a firm was enough to get
the post to the correct address. However, labels were mainly used for a
combination of addressing and advertisement.
When labels were used more and more (printing gradually
became cheaper) advertising for events by means of labels (which in fact
were early stickers) came into fashion. Labels were issued for many
motorcycle exhibitions and races, and even motor clubs used this means of
propaganda. Off course there are also a number of labels of our own TT
races in Assen.
Over the last years, the issue of labels on the
occasion of philatelic events is becoming very popular. However, as
motorcycle philatelists we know a series that was actually sold in the
same way, but already in 1939. The stamps of German Reich # 1,2, +3
(numbering from the MFN
catalogue) could only be purchased together with an admission
ticket for the exhibition, or in the special post office on presentation
of a ticket. I only own the ticket which came together with the stamps.
I only know 2 examples of modern labels related to
philatelic exhibitions.The first is the French label of 1994, on the
occasion of the "Stamp Salon" in the flower-park in Paris
(October 15th to 24th). I am not sure how sale of this label was
organised, but I think that is also was a conditional sale. In the
magazine "Filatelie" of 12-1998 a letter is depicted which is
paid with this stamp.
The other issue concerns a series of 4 label sheets on
the occasion of the Israeli '98 World Stamp Exhibition. This exhibition
was held from May 13th to 21st 1998 in Tel Aviv, with as main theme 50
years of the Israeli State, and just as many years of the Doar Ivri (Doar
= post) overprint issues. On 2 of the 4 sheets a scooterdriver is
depicted. The difference between the 2 sheets is that on one of them, the
internet address is given on the tab. The other stamps do not have the
same picture on both of these sheets. The sheets have been sold to
everyone who wanted them. A friend of mine has sent items, paid with these
labels. As far as I know these 2 are the only labels related to our area
of collection, but there are many more labels linked to exhibitions held
all over the world.
Hans de Kloet
(translation: Paul Essens)
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